UNITED STATES

16155 W. STRATTON DR.
NEW BERLIN, WI 53151
262.786.5600

CANADA

33 BLOOR STREET EAST,
SUITE 1601
TORONTO, ON, M4W 3H1
416.342.8136

1600-777 HORNBY ST.,
VANCOUVER, BC V6Z 2T3
416.342.8136

Email Us

CANADA
UNITED STATES
CLICK TO VIEW

Pepsi AMP: Energy Event

Challenged with bringing the AMP Energy Brand premise – Energy to Perform – to life, this program generated more than just a little buzz… Cyclists rode 42 stationary bikes, 12 hours a day for 4 straight days, generating enough energy to power 30 minutes of the Fox Super Bowl Pre-Game Show. AMP Energy Drink powered the people that powered the Fox Pre-Game Show, and QuickStrike hired the people that powered the Fox Pre-Game Show. In total, 290 cyclists were hired to accommodate 50 staffers per shift, 6 shifts per day and 4 event days.

Quickstats

Total
Cyclists Hired:

290

Staffing Highlight:

All 1,200 shifts were fully staffed for the duration of the program