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Ask.com: NASCAR

To support the launch of Ask.Com as the official search engine of NASCAR, QuickStrike performed a nationwide casting call to hire 6 full time traveling models. Starting with the Daytona 500, Danielle, Lauren, Wendy, Amanda, Jamie and Sarah attended each race acting as official spokespeople for Ask.com. The Ask.com models were featured on local radio shows, interviewed by local news channels, and part of a 30 second national TV spot featured on SPEED Channel and PLN Racing Channel. The activation resulted in making a huge connection with the NASCAR fan base and a spike in Ask.com web traffic.

Quickstats

Total
Staff Hired:

6
Full Time Models
 
123
Local Models

Staffing Highlight:

Full time Ask.com models featured in 30 Second National TV Spot