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Bank of America: Bank of Opportunity

Bank of America’s brand repositioning – Bank of America: Bank of Opportunity – aimed to heighten the enthusiasm of its customers and key stakeholders while leveraging the Academy Awards campaign launch. The strategy included a one-day, 2.5 hr street team activation in 15 markets across the country. With 3 weeks to staff, QuickStrike utilized their Bank of Opportunity, aka, QuAD, to meet the 700+ required staffing number. The morning following the Academy Awards, 700 barista donned Brand Ambassadors simultaneously took the streets, distributing free large coffees to morning commuters and over 365,000 total pieces of branded collateral. The quality candidates sourced by QuickStrike contributed to the overall success of the program, resulting in 1.25MM company impressions for the newly branded Bank of America: Bank of Opportunity.

Quickstats

Total
Staff Hired:

700+
 

Total Collateral
Distributed in 2.5 hrs:

365,000
 

Lead Time
allotted for staffing:

3 weeks