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Dairy Queen 25th Blizzard Mobile

This larger-than-life mobile treat hit the road to commemorate the 25th birthday of Dairy Queen’s beloved Blizzard. Equipped with a field manager, coordinator, emcee and two brand ambassadors, this five-month excursion successfully distributed over 98,000 Blizzard samples in 25 markets across the US and Canada—enlisting 80,000 Facebook fans, 468,000 Blizzard Fan Club members and increasing sales by 18%.

  

Quickstats

Length of Tour:

5 Months
 

Full time
Traveling Employees:

3

Blizzard samples
distributed:

98,000+
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