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Hershey's S'mores

When Hershey’s wanted S’more sales, Quickstrike took their message to the masses with a highly mobile team of Hershey’s S’mores All-Stars. Infiltrating college football tailgates at ten universities across the country, Quickstrike deployed 20 brand ambassadors on tandem bicycles to rally fans and distribute nearly 35,000 samples.

  

Quickstats

Total Brand
Ambassadors Hired:

200
 

Avg Samples
Distributed
per tailgate:

3,000+
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