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New Balance Fit: Project Catalyst

Geared toward fitness runners, this nationwide retail program was developed to raise awareness and drive the purchase of New Balance brand products. Activation required Fit Specialists who actively engaged with consumers and, through impactful key messaging, encouraged on-site trial at retail locations across the country. Through strategic recruiting methods, QuickStrike received nearly 2,300 applicant submissions! Following a rigorous screening process, QuickStrike successfully staffed 1 Fit Specialist per 275 retail locations, for the 4-week program execution. Fit Specialists accounted for 46,000 consumer interceptions, with 45% of the interceptions leading to a try-on, and approximately 5,200 resulting in product purchase.

Quickstats

Total
Applications Received:

2,300
 

Total
Fit Specialists Hired:

275

Staffing Highlight:

Targeted experienced marathon runners/fitness enthusiasts by establishing an online application portal http://ilovetotalfit.com