UNITED STATES

16155 W. STRATTON DR.
NEW BERLIN, WI 53151
262.786.5600

CANADA

33 BLOOR STREET EAST,
SUITE 1601
TORONTO, ON, M4W 3H1
416.342.8136

1600-777 HORNBY ST.,
VANCOUVER, BC V6Z 2T3
416.342.8136

Email Us

CANADA
UNITED STATES
CLICK TO VIEW

RBC: 2010 Olympic Torch Relay

Royal Bank of Canada’s (RBC) continued commitment to Olympians started in 1947 through their sponsorship of the largest ever Olympic Torch Relay. The 6 month tour visited over 1,000 Canadian communities, with celebrations scheduled in nearly 200 locations, and covered nearly 45,000 kilometers by plane, train, ferry, and automobile. Enlivening the communication platform – Create a Better Canada – QuickStrike Canada hired 45 specialized MC’s, driver’s, technicians and former relay experts from around the world to relay for RBC. Temp staff members were also hired for each event location, contributing to the nearly 400,000 impressions accomplished during this relay.

Quickstats

Total Specialized
Field Staff Hired:

45
MC’s, Drivers, Technicians & previous Relay Experts

Staffing Highlight:

The 2010 Winter Games Torch Relay set the records for distance traveled, number of torch bearers and number of communities through which the torch passes