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416.342.8136

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Trojan: Pleasure & Protection Concert Series

This exclusive national product promotion was built to extend Trojan’s visibility while generating product acceptance and trial among the target demographic, ages 18-25. Sponsoring over 70 concerts in 19 markets throughout the summer, this program required 20 in market managers, and 200+ temporary staff. QuickStrike also placed a Trojan Brand Ambassador on-tour with Ozzfest for the length of the promotion. Visiting over 100 concerts, the program produced 1.1 million samples, an increase of 700% over the previous year.

Quickstats

Total
Staff Hired:

200+
 

Total
Samples distributed:

1.1MM

Staffing Highlight:

Specialized training provided to all staff due to product sensitivity and potential PR issues