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Wrigley’s Orbit Institute: Pick Me Up Program

Inspired by the television advertising brand message – a just brushed clean feeling, no matter what – the Orbit Pick Me Up Program was developed to deliver messaging and product to consumers beyond passive sampling. Forty (40) Brand Ambassadors, acting as “Field Research Teams” traveled in flashy white pickup trucks, or on branded Vespa scooters to deliver samples to consumers in 9 cities during this one-month program.

Quickstats

Total
Staff Hired:

40
 

Total
Samples Distributed:

4.35MM

Staffing Highlight:

Program won Promo Magazine Pro Award for “Best Use of Advertising"